User Retention With Mobile App On-boarding
Have you checked your phone recently to see how many unwanted Apps you have installed in there, that you haven’t used for the last 2 months or so? Well, this is what happens in today’s App world. People install Applications on their phones as they get their attention at first but later these Apps fail to get users engaged with them and they just turn something that takes memory on your phone. Making people download the Application that you have created and then engaging them so that they continue using it is a very necessary process and this is where the importance of On-boarding experience comes in. Here are some of the important tips to avoid On-Boarding flaws. Value Proposition Make an App that is simple to use without too much of information for first time user. Focus on improving the basic functionality of the App that will ensure a user get very fluidic experience throughout the Application. Including an option of ‘Skip’ helps you enhance the Apps value proposition. Interactivity Don’t be focused on an App that has too much of text to display. Instead of giving out all the information in a flow, focus on making an App that enhances the user experience throughout the menus and gives them a very rich and seamless flow for a much better engagement. For example, Snapchat App helps you walk seamlessly through the App’s functionality and helps you to try features of it. The entire flow is so addictive, that people can’t help but to try every aspect of it. Login Compulsion This is quite a turn-off! I mean no one wants to punch in all their details and get an account before they can even start to see the first page of an App. When you optimize an App, users can punch in their information quickly and effectively without digging too much into the menus, saving them from getting distracted and frustrated. Social login is one of the best options to integrate into an App. Manageability Indicate a flow of process within each step in the App, so it feels more connected and manageable. If you are going to show the users how many screens or steps are remaining on the page they are at, then this will encourage them to continue the process more easily. Stay Away From Too Many Technical Jargons Your App will be used by humans, not machines. Stay away from cluttering the App with too many technical details and stick to more human approach to it. Advanced Features and Functionalities The on-boarding process of the App automatically improves once you start to convey the needed information in a concise yet precise manner. If you are looking forward to real-time user engagement, you need to introduce new and advanced features in the App by churning on periodic updates. This encourages users to dive in more deeply into the usability of App thus making it an important part of their lives. Continual Onboarding Flow The best example of this is Gmail App. It reiterates how the App and the parts of it work and engages you as you start to use it again and again. The App also allows you to add other mail as well, giving you a freedom to control them all by one single App. For every mobile app development company, these were some of the best techniques to make User stick to your App and making sure they continue to use it for long period of time. Always remember, the more you are going to innovate, the more it will help you to stay ahead of the curve in the mobile App business.