Hotel online marketing is becoming challenging each day. Marketers have to put in a lot of efforts to keep up with the changing trends and equally more efforts in hotel reputation management that makes a property go a long way. 1.Sell an experience to your customer. To sway the modern day traveller, one must direct their hotel online marketing into efforts to cater to the modern day traveller. Along with the property, digital marketers have to market their restaurants, bars and shops within the hotel property. Digitally, this includes sharing pictures beyond beds, beaches and ballrooms, and extending to local excursions travelers that one may aspire to go on while on the property. 2.The maturing of microsite. Inspiring a customer is foremost important in order to drive direct bookings for the property. Creating an immersive experience is the foremost important step here.a content rich competitive space will enable a microsite in connecting to a consumer easily on a personal level. 3. Content is the king. Although “the experience” is known to be the major driver of direct bookings, hospitality brands are still struggling to disseminate experience-driven content. An inspirational content will transport consumers to a desirable moment. A few avenues to explore to source inspiring images are: Hire an in-house content guru Hotel guests Social and creative agencies Marketing managers at individual properties Influencers 4.Influencer marketing drives high traffic Influencer marketing is one of the most essential parts of action plan in hotel online marketing as well as hotel reputation management. Influencers provide the required reach and platform to lure the maximum of customer base. They share the created content on different platforms that they have a substantial reach on. 5.Do not get swayed away by the follower counts Usually follower count is the first thing a marketer concentrates upon. However, while audience size depends upon the follower count, it is important that an influencer is chosen with meticulous research. They should be able to represent your brand to the best of their and your abilities. They must represent your brand to the maximum proximity. 6.Video content drives high traffic Video content is the most preferred and consumed by the present generation. Various platforms are disseminating video content making consumers more driven towards it. Creating interesting video content for your property by different means including the influencers is one of the best approaches to reach out to your relevant customer group. Allotting a set budget to creation and distribution of video content is the best approach to hotel online marketing. A few of the best practices when working with influencers to create video content are: Don’t be critical of an influencer’s follower count but focus on their focus and video quality and style instead. Ensure to cover all the steps from the beginning to end to make sure your video content is on point.