Unlike on-site SEO, which involves working on your website to get higher search engine rankings, off-site SEO involves the creation of a positive brand profile by using content and links – and it can often be very complicated. Ultimately, it should lead to high authority links, positive reviews and notable brand mentions in niche publications, but what exactly do you need to do to get there? These 8 strategies are a great place to start: 1. Take more time to develop an outstanding new product or enhance an existing one
SEO can bring more clients to your website and increase your website authority, but it only works up to a point, because you need a good product that sustains itself. In the long run, SEO cannot help you if users have a negative experience with your products, so before you start investing in off-site SEO, develop the best product you possibly can. 2. Invest in customer support Flawless customer support defines a premium brand, so make every interaction count. Whether you’re talking to your clients online or in person, always be friendly and helpful. Put their needs first and never, ever be rude or inconsiderate, because it can kill your brand. 3. Anticipate search keywords Writing content for content’s sake is a wasted effort. Try to anticipate what users might search for in order to get to your content and use this as guidance for your keywords. You can ask for the help of an SEO expert for this or you can use keyword tools to find keywords related to your niche. 4. Have a quick response rate on social media More and more people prefer interacting with brands on social media if they have a question instead of calling them on the phone or sending an e-mail, so try to be as active as possible and reply within minutes, because your response rate is displayed on your profile. 5. Reach out to online influencers Blogger outreach is one of the safest ways to gain brand awareness because online influencers have millions of followers who take their advice and listen to their recommendations. A collaboration with digital influencers can put you on the map and stay ahead of your competitors. 6. Get involved in the community Because of comment spamming, few people bother to interact with a blogger’s community any more, but this is a big mistake. You can actually gain many benefits from commenting on industry blogs, even if the links are nofollow. Also, join the Reddit and Quora communities to answer client questions or just share industry insights. 7. Don’t make links your priority
Still guest blogging just for links? This is a mistake. Although link building services play an important part in off-page SEO, the way they work has changed in the past years. Quality is more important than quantity and posting hundreds of links on private blog networks, which Google doesn’t love, try instead to connect with influencers and high-quality niche websites where you can contribute with valuable content. 8. Use video and image content Using only text content in your off-page SEO strategy is very limited. Other formats, such as video and images, not only can make your content easier to follow, but can actually increase exposure. Post videos on YouTube, take snaps of life at the office, share photos from events on Instagram and post infographics on image sharing sites to cover all possibilities.