With growing analytical diversity, the acceptance of interactive technologies, and growing media consumption habits business have got a new platform through which customers get information and the medium is called content. So, if you understand how to speak effectively for your business with today’s consumers then you’ve likely heard about “content marketing.” Here, we will discuss the three-folds of content marketing. First, we’ll let you know what is content marketing; second, why digital marketing is required for communication strategy and third, we’ll discuss how to get started with content for your business marketing. What is content marketing? Content is a source through which you can publish your thoughts, ideas and concepts of your product. It is an effective way to branding your product and service. It is an idealistic method in digital marketing strategy. But there are three most important factors of any content writing: valuable, relevant and consistent which empathize your target audience towards your company. Valuable: The audience you targeted comes from worldwide. Therefore, they get various platforms for your kind of business. Here, what is your responsibility – to provide most valuable content to your audience and people to whom your business matters. Relevant: whatever you include in your content should be relevant to your company and organization. Suppose, you’re a dietician and you’re talking about games and celebrities on your company page then what will happen. Your customers will definitely run away. So, always try to put relevant words on your social media platforms or wherever you’re talking about your company. Consistent: What will make you instantly recognizable? – an effective digital delivered over a period of time. Your writing style, look, feel and tone and of course the substance should loud with the same style of voice that helps audiences come closer to you and grow familiar with your organization. Getting started your business with content marketing Digital strategist knows the value of content and that’s why they started your business with content marketing. The first thing they do is – create a strategy that includes planning, audience targeting, content developing, implementation, monitoring results. Plan: Find out what is the objective of an organization needs to achieve and draw the exact image of ground business on digital world of paper. Then, how will be content resulted by the other activities like sales, promotion, service and advertising Audience: Determine the target audience is an essential part of digital marketing. You should know which type of people will get interested in your words and hence converted as customers after reading it. Content develop: Great content starts with a clear perspective of what you want to say and what you need to say. Establish a consistent tone and style that represents the values of your organization. The content must be optimized for the target audience, search engines, and the business objectives. Implement: It simply means how will distribute the content. Use relevant platforms for distribution like if you start with a blog then what will be the topic covered and what will be the duration of next submission of the blog or if you start with social media platforms then which social media will be result-oriented and what will be the regular duration of posting. Monitor: Analyze the result is as compulsory as the creation of content. Always monitor the outcome of your content and compare the quality of content. By tracking the results you’ll be able to find out your content efficiency. Why is digital marketing required? Today’s forecasts have a strong appetite for good and enriched information about products, services, company or organization and this can be fulfilled by a good content with an effective touch. People want readable and potent content that helps them to make good decisions. Customers are less responsive to traditional advertising tactics and old-school sales methods – this is true for both B2B and B2C consumers. According to a survey, 70% of people prefer to learn about companies, products or services through articles instead of advertising.