Now, in this day and age, social media plays a very important role when it comes to marketing. It is arguably one of the most important and widely renowned platforms at present. Actually, those days are long gone when people used to make placards and pamphlets for marketing. There came a time when television advertising was considered huge. Still now, to some extent, television ads are very much effective in growing one’s business. But, that is an inorganic form of marketing where you are forcing the audience to watch your promotion and the rate of conversion for that reason was not up to the mark. Then came the rise of the digital platform which changed the whole landscape of marketing. There are plenty of social media websites which are pretty awesome if you are considering running a marketing campaign. You have the choice of running a paid or inorganic marketing campaign or a non-paid or organic marketing campaign on these websites. If you are looking to run an inorganic marketing campaign then that is well and good because the site will help you to generate traffic. But, if you are interested in opting for a non-paid marketing campaign there are certain things you should be aware of. First of all, you must know that the best way of promoting your business is videos. Making short and informative video contents can attract the viewers to your website more than anything else. But, creating a quality video content is some task and it is not at all easy. There are innumerable examples of failed social media marketing campaigns due to the lack of quality of the video content. You have to be very careful while creating the video content so that all your effort does not go in vain. In that case, in order to be absolutely sure about the quality and proficiency, you can look to hire providers of video services in Kamloops. These companies are worthy of hiring because they are providing quality video contents to their clients who are running successful video marketing campaigns on various social media platforms. Also, these video services companies in Kamloops charge very affordably. So, you will save a lump sum amount of money which would not have been possible if you opt for inorganic promotion. Now, in this article, you will get to some of the quick tips for creating excellent social media marketing videos that will surely increase the traffic to your website. Make a Plan to Tell a Story There is no doubt that we love stories. According to a video production company in BC, a good story is something that catches our attention far more quickly than anything else. It drives us to watch that video over and over again. So, if you can tell a good story through your video then it is not rocket science that your targeted viewer will be more into your videos and watch them over and over again. If you want to persuade your potential customers or want to be remembered by them then you can start off with a story about human struggle and eventual triumph. Determine what would be the beginning, middle, and end to your story. Set up the conflict to be overcome in such a manner that people can relate to it more personally. Try to write an original script as that would be more compelling. If you can use this tips efficiently then you will be able to captivate your potential customers’ heart and attention towards your brand by attracting their brains. Look to Shoot the Video for the Platform you Intend to Target For a successful video marketing campaign, even before creating a storyline for your video, you need to decide at which platform you are going to showcase your created video. This is very important. Targeting the correct platform can create a world of difference when it comes to generating the lead for your website. It can elevate your product and service to stature from where it would get known as a brand. Now, most videos are made horizontally because you can use that extra width that helps to shoot the storyline well. That is how we watch the video on TV as well. So, it is not rocket science to figure out that horizontally or landscape mode is the best mode shooting the video and attracting your targeted audience. Remember, that landscape mode is also very much pleasing to the eye for anyone who is watching it. To conclude, utilizing these two tips will certainly help you to generate more leads to your website. There is no doubt that video marketing is changing the whole landscape of marketing all over the world. This is happening especially after the emergence of the digital platform which is being used by various marketers effectively. Finally, the bottom line is whenever you are creating a video content, after finishing it, look and judge it in respect of viewer and not as a producer as that will surely help you to create a quality video.